The project
Cairo Bus
Cairo Bus is an Egyptian intercity transportation brand offering affordable, comfortable travel across Egyptian cities. The project was commissioned through Sedra Media — a logo redesign and visual identity for one of their clients.
- Client
- Cairo Bus
- Year
- 2021
The problem
The client was unsatisfied with the existing logo. It didn't reflect the brand's personality or communicate its values visually, and needed a complete redesign from the ground up.
The objective
Design a logo and visual identity that positions Cairo Bus as an affordable yet trustworthy transportation option — with a strong visual character that stands out and feels authentically Egyptian.
The approach
After an initial briefing with the client to understand his vision, target audience, and competitors, I developed a concept rooted in Cairo's transportation heritage. The identity draws on vintage Egyptian bus culture, incorporating old Cairo motifs to give the brand a nostalgic yet confident character — leaning into an "old is gold" aesthetic that the client strongly connected with.
Explorations
Before arriving at the final mark, several directions were explored — each pushing a different interpretation of the brand. These concepts were presented to the client and ultimately set aside in favor of a stronger, more unified solution.
Rejected options
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